Monday, October 28, 2019

War is never justified Essay Example for Free

War is never justified Essay In this essay I shall give a review of the current war on Afghanistan and some of the theories behind it being either just or unjust war. In these time is can be difficult for people to give their honest and pure opinions on war, partly because of their countries allies, enemies and even their personal friends foes. People living in the United States of America will be influenced by their leaders getting them to go to a war against Afghanistan in which they call: War Against Terrorism. There is one problem with this and that is that you cannot wipe out all the wicked off the world as this is impossible. You may be able to stop a significant amount of it but not all of it, it is just physically impossible. I said at the beginning of this essay that I would go through some of the theories, so here they are: 1. Realism: no moral justification Realism is when the public do not get a decision to go to war, it is all up to the government to decide and work at their own interests on the war. 2. Consequentialism: Consequentialism is when a war is justified by the consequences on both sides. This prevents any possible tragedies happening. 3. Just War Theory: The Just War Theory has VERY strict conditions, in fact if a war is justified it must meet with seven conditions: 1.Just cause 2.Last Resort 3.Lawful Authority 4.Formal Declaration 5.Right Intention 6.Prospects of Success 7.Proportionality (good overall effects) 4. Pacifism: Pacifism is simply that war is never justified, this is what I believe. Now let me give you three questions that give a simple sum-up of what I have just said: 1. Is war allowed or not? Pacifism versus non-pacifism 2. If allowed, are any ethical limitations suitable? Realism versus ethics-of-war theories. 3. If moral constraints are appropriate, what should they be? Consequentialism, Just War Theory or Pacificism. Ill bet there are many more theories out there, but I have just picked these out because it gives a good range of different perspectives. I will now go through the seven conditions of the Just War Theory and apply them of the war against Afghanistan: 1.Just cause 2.Last Resort 3.Lawful Authority 4.Formal Declaration 5.Right Intention 6.Prospects of Success 7.Proportionality (good overall effects) Just Cause Just Cause means that you cannot just attack a random country for some poor reason, for example (this is imaginary): The USA attack Monte Carlo because they are jealous of a wonderfully complex and twisty racetrack they possess. This would be pathetic as the Americans have the Laguna Seca Raceway and it just seems so childish. Anyway, back to the point, this theory has to include two states, one being attacked and the other doing the attacking. The problem with this is that no state attacked America, it was an organisation. So this part of the Just Cause Test has been failed. Now for the second condition. Last Resort This condition states that if all other reasonable (in the eyes of the theory) options have been exhausted then the best option can be taken. It seems debatable that other options have not been exhausted, so another failure. Lawful Authority Formal Declaration The war must be formally declared to the public and the opposing state. Bin Laden has completely failed this test, but the USA has formally declared their war. This test has been passed with flying colours Right Intention Not only do states have to have a just cause, they must let the public know about it, not just some hidden intention like the imaginary example I gave earlier. If we look at American foreign policy since World War II it shows that the policy has been inconsistent throughout. Through their disobedience of justice we can positively say that the same has happened here, so this test is almost undoubtedly failed. Prospects of Success If there are no signs stating that this war will be won, then it will be a disastrous waste of life. The current War against Terrorism covers such a colossal span it is evident that the named battle will never be won. Another test failed. Proportionality (good overall effects) No war is justified unless the good effects gained by the war are better than the evil it inflicts. The war is causing starvation (including death of it), many casualties, and death because of protests. According to the just war theory two out of the seven conditions have been passed, so in this theory the war should not be continued. Realist View Nothing better will be gained for the Americans, so from this view the war should not have been started either. Utilitarian view The verdict is doubtful for utilitarianism, too. Whether the war has better consequences than any alternative approach depends not just on the last point of the Just War Theory, which itself makes it very doubtful that the war can be justified. Also, utilitarianism requires not just that the results of war be on balance but on the war being the alternative with the best results, which is even more doubtful. Completely failed. Consequentialism According to Consequentialists the key question is: Will the final strategy minimise the bad-effects compared to all the other options? You must consider that all lives are equal. So, if all lives count equally, then a military strategy that kills many more civilians for the sake of a smaller reduction in military casualties on one side cannot be justified on consequentialist justifications. But this is precisely the reason why the US and its allies have used massive air strikes in what they say is the first phase of the war. It seems likely that this strategy does not minimise the bad effects compared to all alternatives and so any consequentialist justification is doubtful. Summing up I believe that there is no such thing as a just war and countries should stop, tidy up and talk, it would save a lot of lives and be a lot more logical, even if it means translating!

Saturday, October 26, 2019

Chaucers Canterbury Tales - Importance of Order in Knights Tale Essa

The Importance of Order in Knight's Tale    Chaucer claims to place the Knight's Tale just after the General Prologue by chance, the drawing of lots. The Knight draws the short straw, and all are glad for it. The appropriateness of his lengthy tale to follow is clear on some levels, and barely perceptible on others. I intend to launch my investigation of the Knight's Tale with a scrutiny of these three statements, and perhaps we shall find an interesting conclusion in this, albeit a disputable one. The honorable Host, Harry Bailey, begins this famous day of pilgrimage by calling everyone together to draw lots, "He which that hath the shorteste shal beginne." (838) He calls the Knight to draw first, presumably as a gesture of respect, as he refers to the Knight as master and lord. Harry continues to speak for a short moment, as we have the visual image of the Knight stepping up to claim his straw. The host continues to call up two more pilgrims, but quickly decides that everyone might as well draw in a free-for-all. And surprise! The Knight finds himself holding the short cut. Is it possible that Harry managed to give the Knight the short straw intentionally? "Now draweth cut," says he, "for that is myn accord" (840). A close eye may suggest some punning going on in that line: Now draw the cut (short) straw, for it is my wish. The words "cord" and "accord" were both used in Middle English, so we may be able to find some double meaning there as well. If indeed Harry wishes to giv e the Knight the "cord," there are several interesting cases to think on: a) the cord is simply the short straw, b) the cord is the hangman's rope, or c) the cord is a unit of wood cut for fuel. The hangman's rope would make for subtle sarcasm, but... ... immediate effects on the Miller, who cares not a bit for courtesy or order but only reckless lust. Hence, the Miller follows with a tale that Palamon could have appreciated, had he not known the ways of chivalry, but only those of lechery. Works Cited and Consulted Benson, Larry D., ed. The Riverside Chaucer. Boston: Houghton Mifflin, 1987. Chaucer, Geoffrey. The Canterbury Tales. The Norton Anthologyof English Literature. Seventh Edition. Two Volumes. Ed. M. H. Abrams. NewYork: Norton, 2000. Cooper, Helen. The Structure of The Canterbury Tales. Athens: U of Georgia P, 1983. Modern Critical Views: Geoffrey Chaucer, Ed. Harold Bloom. New York: Chelsea House Publishers, 1985. Spearing, A.C. Chaucer: The Knight's Tale. Cambridge: Cambridge UP, 1995. Williams, David. The Canterbury Tales, A Literary Pilgrimage. Boston: Twayne Publishers, 1987.

Thursday, October 24, 2019

Margaret Laurence :: essays research papers

Jean Margaret (Peggy) Wemyss was born in Neepewa, Manitoba on July 18, 1926 to Robert Harrison Wemyss, a lawyer, and Verna Jean, nee Simpson. Margaret’s mother died when she was only four and her father later married her sister, Margaret Cambell Simpson, a teacher and later a librarian. She was throughout the years one of Margaret’s "greatest encouragers." After her father’s death, when she was nine and her brother still a baby, the family went to live with Grandfather Simpson in his big brick house on first avenue. After graduating from high school in 1944, Margaret attended United College (now the University of Winnipeg), and was an assistant editor of the college paper, Vox. She graduated from United College with a Bachelor of Arts degree in 1946, and married John Fergus Laurence on September on September 13, 1947, in the Neepewa United Church. She then worked for a time as a reporter for the Winnipeg Citizen. In 1950, after living for a year in England, Margaret and her husband moved to British Somaliland. While there, she wrote a translation of Somali prose and poetry, "A Tree for Poetry." A travel book, "The Prophet’s Camel Bell," written some years later, describes the Laurences’ experience in Somaliland. They moved to Accra, Ghana in 1952, with their 2-month-old daughter Jocelyn. During their five years in Africa, Margaret produced her first novel, "This Side Jordan," which won the 1961 Beta Sigma Phi Award for the best first novel by a Canadian. A collection of short stories, "The Tomorrow Tamer," Written a few years later, is also set in West Africa. Out of her African years came an interest in contemporary literature by Africans, which resulted in her study of Nigerian fiction and drama, Long Drums and Cannons. The Laurences’ son, David, was born in Ghana in 1955. After having Africa, they moved to Vancouver for five years. During this time Margaret wrote "The Christmas as Birthday Story." They then moved to England for seven years. In the ten-year period, 1964-1974, the Manawaka books were published: "The Stone Angel" (1964), "A Jest of God" (1969), "The Fire Dweller’s" (1969), "A Bird in the House" (1970), and "The Diviner’s" (1974). Margaret Laurence :: essays research papers Jean Margaret (Peggy) Wemyss was born in Neepewa, Manitoba on July 18, 1926 to Robert Harrison Wemyss, a lawyer, and Verna Jean, nee Simpson. Margaret’s mother died when she was only four and her father later married her sister, Margaret Cambell Simpson, a teacher and later a librarian. She was throughout the years one of Margaret’s "greatest encouragers." After her father’s death, when she was nine and her brother still a baby, the family went to live with Grandfather Simpson in his big brick house on first avenue. After graduating from high school in 1944, Margaret attended United College (now the University of Winnipeg), and was an assistant editor of the college paper, Vox. She graduated from United College with a Bachelor of Arts degree in 1946, and married John Fergus Laurence on September on September 13, 1947, in the Neepewa United Church. She then worked for a time as a reporter for the Winnipeg Citizen. In 1950, after living for a year in England, Margaret and her husband moved to British Somaliland. While there, she wrote a translation of Somali prose and poetry, "A Tree for Poetry." A travel book, "The Prophet’s Camel Bell," written some years later, describes the Laurences’ experience in Somaliland. They moved to Accra, Ghana in 1952, with their 2-month-old daughter Jocelyn. During their five years in Africa, Margaret produced her first novel, "This Side Jordan," which won the 1961 Beta Sigma Phi Award for the best first novel by a Canadian. A collection of short stories, "The Tomorrow Tamer," Written a few years later, is also set in West Africa. Out of her African years came an interest in contemporary literature by Africans, which resulted in her study of Nigerian fiction and drama, Long Drums and Cannons. The Laurences’ son, David, was born in Ghana in 1955. After having Africa, they moved to Vancouver for five years. During this time Margaret wrote "The Christmas as Birthday Story." They then moved to England for seven years. In the ten-year period, 1964-1974, the Manawaka books were published: "The Stone Angel" (1964), "A Jest of God" (1969), "The Fire Dweller’s" (1969), "A Bird in the House" (1970), and "The Diviner’s" (1974).

Wednesday, October 23, 2019

Allowing Students to Bring Mobile Phones to School Essay

In today’s generation, mobile phones have been a necessity in everyone everyday lives. Many teenagers today describe their mobile phones as their â€Å"life†. Technology nowadays increasingly sophisticated makes all information is just at our fingertips. So, the question arose whether mobile phones should be allowed during school sessions? What are the effects of it? Some people support this proposal because they felt that mobile phones can help students at the school. While some others felt that it will increase social problems among students. As for my opinion, there are two pros allowing students to bring mobile phones to the school, which is act as convenient communication tool and learning aids, and one con which is increasing in criminal cases. With the development of technology, each purpose of usage has its own pros and cons. There are some advantages of allowing students to bring mobile phones to school which is act as convenient communication tool and learning aids. Firstly, as a communication tool, students can use mobile phones to keep in touch with their parents or friends while they are still at school. As a small tool, mobile phones are very convenient to the students to carry it around the school in their pocket or bag. Moreover, students can use mobile phones as an emergency aid. As we know nowadays that there are lots of illegal activities such as bully and theft that has already plagued school. So, by allowing students to bring mobile phones to school, students can use it to contact authorities if they are in danger during school hour. Besides that, mobile phones can also be used as learning aids at school. As stated above, the technology of mobile phones nowadays is very advance and sophisticated. Thus, students can used this technology to aid them and look for information about knowledge in the faster ways. There are lots of functions or application such as calculator, maps, internet, dictionaries, notes, and calendars that can assist students in their learning process at school. That’s why Deputy Education Minister, Datuk Dr Wee Ka Siong said that in 2013, students will be allowed to bring mobile phones and IT gadgets to school after the rules and regulations under the Education Act 1996 are  amended. It is suggested like that because the government has foreseen how mobile phone can aid students to gain more and faster knowledge during school hour. Read more:  Essay on Heavy School Bags However, every development there is also con when bring a mobile phones to school, which is increasing in criminal cases. Some examples of criminal cases that occur in the school are theft, bullying and cheating. First of all is theft cases, there are good chances of phone theft when students bring an expensive and attractive mobile phones to school. In fact, Datin Noor Azimah (The Star Online, 2012) said â€Å"When there is a theft, time would be spent and wasted while trying to look for the culprit and this would likely disrupt classes†. So, it is best to leave them at home to prevent this problem from occur. As well as bullying, this is the form of cyber-bullying that has replaced the physical bullying and makes the school environment unsafe for many students. This is because, mobile phones nowadays have a built-in digital camera, and there is a distinct possibility that some students may take unflattering pictures, send incriminating videos, or utter threatening. Therefore, the use of mobile phones can be quickly turned into tools of corruption. Apart from it there is increasing in cheating cases. Mobile phones that can surf the Web and have application such as advance calculator or camera can facilitate cheating on tests, quizzes, in-class essays and other assignments. For example, an article titled â€Å"Students Called on SMS Cheating† proves that cheating is present inside the classroom, and allowing cell phones inside the classroom puts a teacher’s classroom management at risk. As a result, it will give a lot of trouble to school. To conclude, we can see that allowing students to bring mobile phones to school will be beneficial to them. Even though, mobile phones can be used as a communication tool and learning aids, still the disadvantages such as increase in criminal cases will give more impact to student’s life and that cannot be overlooked. REFERENCE Bernama (2012, July 17). PTA: No mobile phones to school, please! The Star. Retrieved from http://thestar.com.my/news/story.asp?file=/2012/7/17/nation/20120717222415&sec=nation Culture: Education. (2003, January 30). Students called on SMS cheating. Retrieved from http://www.wired.com/culture/education/news/2003/01/57484 Loo T. E. (2012, July 16). Students can take handphones, IT gadgets to school from 2013. The Star. Retrieved from http://thestar.com.my/news/story.asp?file=/2012/7/17/nation/20120717222415&sec=nation

Tuesday, October 22, 2019

Ptolemy vs. Copernicus essays

Ptolemy vs. Copernicus essays Throughout the history of astronomical theory, there have been two main theories on the setup and placement of the heavenly bodies within our observed universe. The two theories are the geocentric model, our earliest theory, wherein the earth is at the center of everything, and everything rotates around it, and the heliocentric model, introduced much later on, wherein the sun is at the center, and nothing except the moon rotates around the earth. Both these theories have been disputed and argued over until more contemporary astronomers put the argument to rest by basically proving the heliocentric idea to be much more realistic through observations of other objects, their motions in relation to earth, and mathematical calculations about these motions. The astronomer who first questioned the astronomical model that was laid forth by Aristotle in his book On the Heavens, and Physics around 350 BCE, was the Greek astronomer, Claudius Ptolemy, who introduced his idea mid- 2nd century CE. He lived and made most of his observations in Egypt, namely Alexandria, and recorded them in a single, impressive compilation called Almagest, which would contain the foundation for popularly accepted astronomical theory for the next 1000 years, going undisputed until the time of Copernicus, when the notion of a heliocentric universe began to become more accepted. In Ptolemy's model, Earth is placed at the center of the universe, though in some models it was very slightly off-centered. Next is the moon, rotating around Earth, followed by the orbit of Mercury, then Venus. The Sun was thought to be the fourth object out into space that was rotating around earth, followed by Mars, then Jupiter, and then Saturn. Neptune, Uranus, and Pluto were all not possible to observe without much more sophisticated equipment than was available at the time. The revolutionary aspect of Ptolemy's work was not inventing the theory of an earth-centered universe, because th...

Monday, October 21, 2019

Dances With Wolves Essays - Dances With Wolves, Films, Dunbar

Dances With Wolves Essays - Dances With Wolves, Films, Dunbar Dances With Wolves Dances with Wolves April 5, 1863 I have arrived at my post and found it to be completely unmanned. Fort Sedgewick appears to have been abandoned for some time. I do not know what has happened to the men that were posted here, but I am anxious to hear from someone. Fort Sedgewick is my post, but I have no one to report to. I don't know what to do. I can only communicate if I leave, and I don't want to abandon my post. I have assigned myself cleanup duty, and will attempt to restore the supply house. It is a tough job for one man but I have plenty of time. All is quiet on the frontier. Lt. John J. Dunbar, U.S.A. April 25, 1863 Today I made contact with an Indian. He is the first man I have seen since my being here. He tried to steal my horse, when I appeared I spooked him and he ran off. I am sure there are many more in the area. I will begin to prepare for another visit, if troops don't arrive soon, all may be lost. I have decided to ration my goods. The missing replacement should be here anytime; it should not be too much longer. I have been patrolling the area day-to-day and have found nothing. Except there is a wolf who seems to interested in the activity here. If he arrives again tomorrow I will name him Two Socks for the milky white socks on both front paws. Lt. John J. Dunbar, U.S.A. May 20, 1863 Many things have happened since my last entry. The Indians have come to visit a few times and our meetings are friendly, though they are frustrating due to the language barrier. It is always the same two men who come; six or seven other warriors accompany them. One of them must be a warrior leader, he is very strong and fiery. The other is very quiet and I think wise. We have learned to speak a few words of each other's language, but not many. I also have visited their camp briefly. I was very excited to see how they lived and I enjoyed myself. I smoked their pipes with them, sat around the campfire, and then was escorted out by the quiet Indian. I look forward to another visit with my neighbors. Lt. John J. Dunbar, U.S.A. June 1, 1863 Today great progress was made with my neighbors. They have a white woman living in their camp named Stands With A Fist that can interprit my conversations with the Indians. I now know the name of the quiet Indian is Kicking Bird. They have named me Dances With Wolves. I now know what questions the Indians are asking me and the same for them. The quiet one and I have become good friends. He is constantly asking me if more white man will come into these lands. I just cannot bring myself to tell him. I feel that our relationship will only grow stronger. Lt. John J. Dunbar, U.S.A. June 29, 1863 So much has happened since my last entry; I don't know where to begin. I now can speak the language of my neighbors thanks to the teaching of Stands With A Fist. It took me quite a while but I am pleased with how fast I am learning. I have been spending much more time with my neighbors and I have been able to learn much more about them. Last conversation Kicking Bird and I had, he asked again about more white men coming. I told him there would be more white man than the stars; the color went out of his face and he looked lifeless. I am sorry for telling him. Lt. John J. Dunbar, U.S.A.

Sunday, October 20, 2019

The Nike Company Markets Audit

The Nike Company Markets Audit Executive Summary The Nike+ Sportwatch GPS is a wearable technology developed by Nike. Nike is preparing to launch this product to the Australian market. The potential market for the product is 11 million users. The country has a well-developed transport infrastructure that can support a countrywide distribution network.Advertising We will write a custom term paper sample on The Nike Company Markets Audit specifically for you for only $16.05 $11/page Learn More This market is also very culturally diverse. The main avenue for communication with the target market is via television and the internet. To enter the Australian market successfully, it is important to get information from the Australian Bureau of Statistics and the Australian Stock Exchange. Market Audit and Competitive Market Analysis The Nike+ Sportwatch GPS is a piece of wearable technology launched by Nike as the successor to the Nike+ app for smartphones. Nike would like to market this product t o the Australian market. This paper presents various facets of the Australian market relevant to the marketing of this product. Product Analysis of the Nike+ Sportwatch GPS Nike+ Sportwatch GPS is a unique product in the Australian market. The table below analyses various aspects of the product about the target market. Product Characteristic Analysis Relative Advantage The Nike+ Sportwatch GPS has a unique collection of features that is ideal for personal training. These features include GPS, calorie counter, various pace counters, a watch, a heart rate monitor, among others . Very few products have all these features. Compatibility The target market is already using portable devices such as iPods, and mobile phones as sports accessories. The Nike+ Sportwatch GPS will fit easily into this lifestyle. Complexity The Nike+ Sportwatch GPS has features that are familiar to the target market. The training needed by users to use the product is minimal because it employs controls f amiliar to users. Trialability The Nike+ Sportwatch GPS is easy to wear. This gives it high trialability. Potential customers can try the watch in shops while running or walking on a treadmill, or they can try it outdoors during their regular workouts. Observability The Nike+ Sportwatch GPS is a wristwatch. This makes it visible when running and when participating in exercises of any kind. In this regard, users can observe its performance as they exercise. Table 1: Analysis of the Nike+ Sportwatch GPS The first problem associated with the product is that the market already has access to the features it provides in various forms. Some potential customers may choose to stick to what they already have. Secondly, the device lacks music. Many people enjoy running and exercising as they listen to music. This may lead to resistance in the uptake of the gadget. Analysis of the Australian Market The target area for the Nike+ Sportwatch GPS is the Australian Market. Australia is a uniq ue market because it is the only country found on a single continent. The country has a population of 22 million people found mainly in cities (ABS, 2014). Australia is the most urbanized country in the world, with more than 85% of its population found in cities (ABS, 2014).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Australia has a well-developed transport and communication infrastructure linking its main population centers. The country has several categories of roads linking various population centers. The country also has a rail network, which serves mining communities. Also, the country has a well-developed air transport system. The Australian market is very complex because of cultural diversity (Forsyth, 2005). This affects the buying behavior of many consumers. Many residents from the middle and upper classes have a strong consumer culture. Those from lower economi c classes do not have sufficient disposable income to support a consumer culture. The product preference in the Australian market about the Nike+ Sportwatch GPS is mainly its health benefits. Many Australians are keen on healthy living because of robust health campaigns by the federal and state governments. The shopping habits of Australian residents also vary widely. At a national level, people spend more on recreational items during the holiday seasons. The typically retain outlets in Australia resemble many of the retail outlets found in the Western World. Australia is also becoming entrenched in the mall culture. Malls and large shopping complexes made up of a variety of stores are a defining feature of many Australian cities (Kull, 2003). The Nike+ Sportwatch GPS can sell well in exclusive stores or in stores that deal with electronics. In particular, the watch can sell well in outlets selling phones and computers. However, the health benefits of the watch and its application t o sports means that vendors and retail outlets selling sports gear and gym equipment can also distribute the watch. Television is still a very influential medium for reaching any target market in Australia. However, online marketing methods such as the use of email marketing, paid up ads as well as dedicated websites is gaining traction as a marketing platform in Australia (Kull, 2003). This is because three-quarters of all Australians have access to the internet (ABS, 2014). The Nike+ Sportwatch GPS is a new product, and it may not fit easily into a traditional sales promotion model. The best sales promotion method is allowing consumers to try the product and to make a decision to buy based on their experience.Advertising We will write a custom term paper sample on The Nike Company Markets Audit specifically for you for only $16.05 $11/page Learn More The average markup for clothes and shoes in Australia is 145% (ABS, 2014). The average markup for electric al and electronic goods is 85%. The Nike+ Sportwatch GPS is both a wearable electronic device. Therefore the markup for the product will lie somewhere between 85% and 145% (ABS, 2014). Trade discounts are available for customers that buy the product within a specified period after its release. Quantity discounts will accrue to vendors who want to stock large quantities of the watch for resale. Competitor Analysis The main competitor for Nike+ Sportwatch GPS is the Garmin Forerunner and the myriad Smartphone apps that have the same features. The Garmin Forerunner has a heart rate monitoring function as an accessory, vibration alerts, and easy navigation systems. The watch is also compatible with other wearable sports devices. A Garmin Forerunner unit costs AUD 449 (Garmin, 2014). This unit does not come with the premium heart rate monitor. The addition of the monitor pushes the price to AUD 499 (Garmin, 2014). A complete Garmin Forerunner package contains the following accessories. T he box has a Forerunner 910 XT, USB ANT Stickâ„ ¢, AC charger, charging clip, expander strap, and a manual (Garmin, 2014). The advertising model used to market the Garmin Forerunner includes online marketing strategies, use of electronic media adverts, and advertising in technology magazines. Consumers buy the Garmin Forerunner in high-end luxury stores, sportswear stores, and in electronics shops. Also, consumers can buy the watch online. The online distribution model is the most effective way of selling the product (Moisander Valtonen, 2006). Statistics show that 75% of Australians who have access to the internet do some of their shopping online (ABS, 2014). Market Size The total population of Australia is 22 million (ABS, 2014). The target group for the product is adults aged 25-65 (ABS, 2014). This group is not only health conscious but also has the requisite buying power to purchase the product. Therefore, the absolute size of the potential market is 54% of the Australian p opulation (ABS, 2014). The target sale for the next year is 500,000 units. This is 40% of the expected industry sales in the next year.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the products from the competitors have already been in the market. It will not be easy to usurp their market share. However, the trend in the wearable technology industry is that products that are more recent tend to have greater market share until usurped by newer products (Dalic, 2007). Government Participation in the Market Place The agencies that can help in the process of getting a marketing plan for the Nike+ Sportwatch GPS include the following. First, the Australian Bureau of Statistics is an ideal source of information on demographics, which can help in the determination of market trends. Secondly, the stock market is also a very important source of information on the Australian market. A fair view of the technology counters is important in assessing the prevailing market conditions as well as the long-term prospects of investing in this sector (Donaldson, 1986). The third agencies of importance are the regional chamber of commerce in various parts of the country. T he regulations that must guide this venture include the following. First, it is important to observe the Australian competition regulations, as well as the advertising laws. Also, it is important to check on the rules that govern the sale and marketing of the international product. The product must meet health and safety standards in the country. Also, the product must get quality assurance certificates from the Australian Bureau of Standards. References ABS. (2014). Australia Bureau of Statistics. Web. Dalic, T. (2007). Globalisation of Marketing Strategies in Light of Segmentation and Cultural Diversity. Norderstedt: GRIN Verlag. Donaldson, B. (1986). Customer Service: The Missing Dimension in Marketing Management. Journal of Marketing, 2(1), 133-144. Forsyth, P. (2005). Competition Versus Predation in Aviation Markets: A Survey of Experience in North America, Europe and Australia. Hampshire: Ashgate Publishing. Garmin. (2014). Forerunner 910XT. Web. Kull, K. (2003). The Model of Internet-Based Marketing Communication. Tallinn: Tallinn Technical University. Moisander, J., Valtonen, A. (2006). Qualitative Marketing Research: A Cultural Approach. London: Sage. Nike. (2014). Nike+ Sportwatch GPRS. Web.